it's all about growth marketing

Psychology is the study of human behavior, and there are very few jobs in the world that don’t have to do with human behavior. In no field is the overlap between psychological theories and real-world applications more apparent than marketing. The aim of marketing is to influence human behavior, and you can’t begin to do that if you don’t understand how humans behave. Here are six landmark experiments that reveal key insights about human behavior and the psychology of marketing. 1. Regan’s Reciprocity Experiment In 1971, Professor Dennis Regan at Cornell University demonstrated the power of the reciprocity principle in what was ostensibly an “art appreciation experiment.” In the experiment, subjects were asked to rate paintings with a partner, who was in reality a research assistant. So what does this experiment tell us about marketing? If you provide something of value to your customers or your website visitors, they will be far more likely to provide you with their busine

Since In ancient times, there were manufacturers who were known from others, especially artists and craftsmen, who manufactured expensive products for the rich population. The wealthy nobles might have paid a lot of money for the furniture of a certain carpenter, or for a sword of a certain volume. However, throughout much of human history, until the end of the feudal period in Europe, households used the autarkic economy method and most of the products were produced privately by those who also consumed them. Thus, many households will produce food and sew clothes. The goods sold in the markets were also mostly sold in bulk, and the name of the farmer or craftsman who produced them was unknown . In the 19th century, industrialization began, which greatly reduced domestic production, and produced packaged products that were mass-produced. Manufacturers began to use captioning and decoration on the packaging to persuade consumers to purchase the products. Advertising in its modern s

The NLP Communication Model explains to us marketers how potential customers take information from the outside world into our neurology and how that, in turn, affects our thoughts, feelings, and behaviors. In the customer engagement era, would it be helpful to you? The NLP Communication Model, developed by Tad James & Wyatt Woodsmall (1988) from the work of Richard Bandler & John Grinder (1975), is one of the key structures in  Neuro-Linguistic Programming (NLP)  – though it draws heavily on concepts in Cogniti ve Psychology and the ground-breaking work of linguistic analysts Alfred Korzybski (1933) and Naom Chomsky (1964).  As human beings, we’re constantly taking in information through our five senses and processing it at an average rate of about 4 million bits of information per second. A vast majority of this information absorption and assimilation takes place unconsciously. Consciously trying to process all this information might be fun, but it certainly w

How to understand and motivate the client by using the LAB Modal language in the marketing message The marketing message is very important. In essence, it is the literal translation of the marketing strategy, and it has the power to lift or topple the campaign and even the product. Bezeq chose the right marketing message against the competition in the Israeli communications market, "the best at home", and at the same time, processed its product portfolio with home-based products - wireless, smart home, cloud services, and more. Not for nothing, Bezeq is focused on bringing products and solutions to the market that reinforce this message. The last of them was collaborating with the "Evrit" application and Bezeq's cloud services, and the television commercial for cooperation took place where access to the network was limited. The marketing message realizes the marketing strategy of the product and calls the consumer the final action. This is not an ea

"Small signs can indicate the appearance of big things" (Zigmond Freud).  How can we implement hard data to effective marketing actions? I began my career as a marketing analyst at Visa. There I analyzed the core data of customer behavior within retail as well as market trends in various industries. Demographic, geographic, business transactions, etc.  Businesses who were clearing their transaction by Visa had benefited tremendously from this service and elevated their business with this valuable information. Today we are analyzing customer behavior throughout his/her journey within Digital assets. His/her preference and Digital geography. We follow him/her around the network, offering him/her our products/services. Using endless technologies - Google analytics, Outbrain, Taboola, and much more. But is it enough? In a world of personalized marketing, is learning the customer preference online is enough?  Is follow customer footprint online is enough

It’s unquestionably true that video is not a new channel for internal communications.  And yet, as we’ve spoken to numerous internal comms leaders and their teams over the last months, it’s clearly become a channel that’s experiencing something of a resurgence right now. case-study and interview-based research and the quantitative survey conducted of under 1,000 communicators from across industry and geography suggest that video is an increasingly hot topic at this point in time; 66.4% of the communicators surveyed reported that they regularly or on an ‘ad hoc’ basis use video to support internal comms. Video as an internal medium has evolved significantly from that point, thanks to the growing ease with which organizations can deliver video content online. This rise in popularity is perhaps also influenced by the external resurgence of video and new opportunities to communicate on a global level easily. Data shared by that YouTube shows that over 24 hours of video is downlo