it's all about growth marketing

  In the book: Organization Development and Change, published in 2014, Worley & Cumming presented one of the most comprehensive and systematic models for diagnosing organizational effectiveness.   The model relies on two main approaches: The open systems approach and the dependency approach and through it the following can be analyzed and diagnosed: A. The impact of the environment and its interactions with the organization B. The interrelationships and interdependence between the subsystems in the organization, the degree of adequacy between them, the relationships within the subsystems and between them, and the system inputs. Through a work plan that relies on this model, the development of optimal organizational communication will address the talent connectedness to the various existing circuits in the organization and the interface points between them. In my opinion, the more circles in which the talent is present and significant, the greater the talent's sense of belonging

  The Blue Ocean Strategy book launched a revolution in business strategy. After all, which firm would not be operating in uncontested market space, where the competition was irrelevant? Instead of struggling to survive in the bloody shark-infested “Red Oceans” of vicious competition, why not move to the “Blue Oceans” where there was little or no competition ? What inspired is how organizations and individuals that created new frontiers of opportunity and growth. Where success was not about fighting for a bigger slice of an existing, often shrinking pie, but about creating a larger economic pie for all . In the effect, Blue Ocean strategy involves market-creating innovation. It opens up new possibilities that are not available to organizations operating within the existing cost-value structure. It expands the universe as to what is possible, often enabling higher value at a lower cost .     So, what are the key components in successful Blue Ocean implementation Mindset: as i

Today marketing is known as an advanced blend of strategy and technology, however, it hasn’t always been this way. The history of marketing as we know it began with the humble beginnings of simply trying to sell goods and services . Attempts to accomplish this may be as old as civilization itself. Some believe it started with trying to presents goods in a certain way for trading. The effort to develop persuasive communications for selling goods and services has been around since ancient times. This activity may not have been recognized as marketing then, but it was a developing idea . Concept of Marketing The idea of marketing as it is understood in the modern era began during the time of the Industrial Revolution. This period spanned the late 18th century and lasted long into the 19th century. It was a time of rapid social change motivated by innovations in the scientific and technological industries . It was during the Industrial Revolution that purchasing goods began to

Knowing how the mind processes information and images can help marketers build the right message. In the movie  Groundhog Day,  Bill Murray’s character, Phil, must repeatedly face Ned, an obnoxious man attempting to sell him life insurance. Ned is so obtuse (although perhaps deliberately so) that he seems utterly oblivious to the fact that Phil has no wish to talk to him. Arguably, most people are not as dense as Ned is, but some are certainly more skilled than others at reading non-verbal cues. This skill is valuable in any area of life but is especially valuable for those involved in marketing. Because one of its main focuses is on communication, training in Neuro-Linguistic Programming, or NLP, is something that can help marketers increase their level of rapport with their customers. By studying NLP, you can learn “principles that turn you into a more powerful, confident and flexible communicator.” What Is NLP? Neuro-Linguistic Programming is a discipline that analyz

Marketers feel like they have to try everything and stay ahead of all the trends. Here are some answers for 2020 The world of marketing continues to evolve every year, and 2019 was no different. But with more marketing channels comes more confusion about where to invest limited budgets for the greatest return. Even as digital channels like social media and search engine optimization (SEO) continue to grow, “old-school” channels like direct mail and email still thrive because they still deliver results. Twenty-two marketing experts and practitioners recently responded to a survey about what to expect in marketing for 2020. Interestingly, when asked which marketing channel was used most in their business during 2019, nearly two-thirds said social media. In fact, no other marketing channel got more than one vote except for email, which only received three votes. In 2020, though, marketers expect to branch out. At least half of the respondents indicated that they expect to use

Psychology is the study of human behavior, and there are very few jobs in the world that don’t have to do with human behavior. In no field is the overlap between psychological theories and real-world applications more apparent than marketing. The aim of marketing is to influence human behavior, and you can’t begin to do that if you don’t understand how humans behave. Here are six landmark experiments that reveal key insights about human behavior and the psychology of marketing. 1. Regan’s Reciprocity Experiment In 1971, Professor Dennis Regan at Cornell University demonstrated the power of the reciprocity principle in what was ostensibly an “art appreciation experiment.” In the experiment, subjects were asked to rate paintings with a partner, who was in reality a research assistant. So what does this experiment tell us about marketing? If you provide something of value to your customers or your website visitors, they will be far more likely to provide you with their busine