it's all about growth marketing

Marketers feel like they have to try everything and stay ahead of all the trends. Here are some answers for 2020 The world of marketing continues to evolve every year, and 2019 was no different. But with more marketing channels comes more confusion about where to invest limited budgets for the greatest return. Even as digital channels like social media and search engine optimization (SEO) continue to grow, “old-school” channels like direct mail and email still thrive because they still deliver results. Twenty-two marketing experts and practitioners recently responded to a survey about what to expect in marketing for 2020. Interestingly, when asked which marketing channel was used most in their business during 2019, nearly two-thirds said social media. In fact, no other marketing channel got more than one vote except for email, which only received three votes. In 2020, though, marketers expect to branch out. At least half of the respondents indicated that they expect to use...

The NLP Communication Model explains to us marketers how potential customers take information from the outside world into our neurology and how that, in turn, affects our thoughts, feelings, and behaviors. In the customer engagement era, would it be helpful to you? The NLP Communication Model, developed by Tad James & Wyatt Woodsmall (1988) from the work of Richard Bandler & John Grinder (1975), is one of the key structures in  Neuro-Linguistic Programming (NLP)  – though it draws heavily on concepts in Cogniti ve Psychology and the ground-breaking work of linguistic analysts Alfred Korzybski (1933) and Naom Chomsky (1964).  As human beings, we’re constantly taking in information through our five senses and processing it at an average rate of about 4 million bits of information per second. A vast majority of this information absorption and assimilation takes place unconsciously. Consciously trying to process all this information might be fun, but ...

Mediation between business units is a mechanism for resolving professional disputes by agreement. Mediation between business units, which is an efficient and quick solution that does not harm the achievement of business goals, while at the same time significantly increases customer satisfaction. The system is an alternative and familiar from the world of law, in which a neutral party helps the parties to the dispute to reach an agreement in which the parties have a common interest along with differences of opinion. In fact, these companies are often characterized by matrix management or division management, which implies that a customer who purchases products from the company undergoes several processes with the organization before and after the purchase of the product. This situation harms the level of satisfaction of the customer and leads to a series of events that make him a bad ambassador to the organization, and in extreme cases, not rare, to be removed from t...

A digital marketing strategy is a series of actions that will help you achieve the company's goals using online marketing. Therefore, building an effective digital strategy doesn’t need to be difficult. In simple terms, a strategy is just a plan of action to achieve the desired goal or multiple goals. For example, the overarching goal might be to generate 25% more leads via your website this year than you drove last year. This approach to strategy results in a plan or in the digital world a roadmap. Digital strategy is not an IT strategy and requires a different approach. Digital technology has been roiling markets and disrupting companies for more than two decades, but despite that lengthy history, incumbents are still struggling to enact and deliver on digital transformations. The challenges The first challenge is disruption; digitization is enabling new, disruptive models that aggressively compete with legacy models, putting material pressure on incumbents’ rev...

As marketers, we should be changing the mantra from ‘always be closing’ to ‘always be helping’ - JONATHAN LISTER The marketing mix and the Four P’s (product, placement, price, promotion), had been circulating in the marketing and advertising worlds for over a decade. Its influence has spurned multiple theoretical offshoots, including Lauterborn’s Four C’s (consumer, cost, communication, convenience) and Shimizu’s Four C’s (commodity, cost, communication, channel). As traditional marketing has given way to (and merged with) digital marketing, many people dismiss the Four P’s as irrelevant, outdated, fit for the antiquated consumer but not the modern one. Let’s dive into how each P can be applied to marketing in the digital age. Product = Presentation This first P in the 4 P’s equation is your product. Before you can determine price, choose promotion or find a placement, you have to have a product that has potential. The modern consumer...