it's all about growth marketing

  In the book: Organization Development and Change, published in 2014, Worley & Cumming presented one of the most comprehensive and systematic models for diagnosing organizational effectiveness.   The model relies on two main approaches: The open systems approach and the dependency approach and through it the following can be analyzed and diagnosed: A. The impact of the environment and its interactions with the organization B. The interrelationships and interdependence between the subsystems in the organization, the degree of adequacy between them, the relationships within the subsystems and between them, and the system inputs. Through a work plan that relies on this model, the development of optimal organizational communication will address the talent connectedness to the various existing circuits in the organization and the interface points between them. In my opinion, the more circles in which the talent is present and significant, the greater the talent's sense of belonging

  The Blue Ocean Strategy book launched a revolution in business strategy. After all, which firm would not be operating in uncontested market space, where the competition was irrelevant? Instead of struggling to survive in the bloody shark-infested “Red Oceans” of vicious competition, why not move to the “Blue Oceans” where there was little or no competition ? What inspired is how organizations and individuals that created new frontiers of opportunity and growth. Where success was not about fighting for a bigger slice of an existing, often shrinking pie, but about creating a larger economic pie for all . In the effect, Blue Ocean strategy involves market-creating innovation. It opens up new possibilities that are not available to organizations operating within the existing cost-value structure. It expands the universe as to what is possible, often enabling higher value at a lower cost .     So, what are the key components in successful Blue Ocean implementation Mindset: as i

Building a marketing message for a product or company is a challenge. Dr. Milton Erickson had an idea about it Our challenge, marketers, is to build an accurate, sharp message that engages with the target audience. There are so many messages we create. the company's messaging product’s messaging, value proposition, company’s message to the employees, communication message, promotional messages.   and the list goes on But how can we create a message that is so sharp and creates curiosity, a call to action, and engages with the target audience? It's a challenging task . One of the interesting models, I have been exposed to during my career is the Ericsson model. Named after Dr. Milton Erickson. Erickson became known in the world of therapy, as the new approach to hypnosis . Which means, he believed in storytelling to make a change . This model is based on neurological studies of left and right hemisphere brain functions . The left hemisphere processes information

whether you need to build a narrative, product marketing title, or something else,  you need the 4MAT Whenever I talk to one of my colleagues, marketers, about building the story or message for a product or company, the question always arises - how to start ? Building a narrative is never a simple task. Even the best storyteller would say that. The question always arises - how do I translate this message into the market. How do I make the story accurate, so that the target audience understands it, and gets excited about it? There is no simple or uniform formula to build the story the narrative. After writing hundreds of marketing articles, value propositions, product positioning, and messages for companies I worked for. I can tell you honestly, this is definitely something that isn’t structured or easy. A few years ago, I came across an interesting model of how to build a lecture structure using NLP the approach, which I think was a good way to start. So, here's th

Marketers feel like they have to try everything and stay ahead of all the trends. Here are some answers for 2020 The world of marketing continues to evolve every year, and 2019 was no different. But with more marketing channels comes more confusion about where to invest limited budgets for the greatest return. Even as digital channels like social media and search engine optimization (SEO) continue to grow, “old-school” channels like direct mail and email still thrive because they still deliver results. Twenty-two marketing experts and practitioners recently responded to a survey about what to expect in marketing for 2020. Interestingly, when asked which marketing channel was used most in their business during 2019, nearly two-thirds said social media. In fact, no other marketing channel got more than one vote except for email, which only received three votes. In 2020, though, marketers expect to branch out. At least half of the respondents indicated that they expect to use

The psychology of costumer engagement, how to the costumer make his decision, whether is a B2B or a B2C – we have a sequence The latest scientific research shows us that we have three brains. We have complex, adaptive and fully functional neural networks or 'brains' in our heart, your gut and your head.  Latest neuroscience findings about our multiple brains (head, heart and gut brains) teach us that by increasing intuitive abilities we can immediately generating wiser decision-making in our daily life. These are very interesting finding. It means that there is no one dimension where we make our decision.   Let's review it within the marketing arena. The art of massaging was discover by Prof.  Albert Mehrabian in 1967 about nonverbal communication showed that only 7% of all the information a person produces from a conversation comes from words, while 38% of the information comes from the tone of the speech, 55% of the body language. This claim was later publis

It’s unquestionably true that video is not a new channel for internal communications.  And yet, as we’ve spoken to numerous internal comms leaders and their teams over the last months, it’s clearly become a channel that’s experiencing something of a resurgence right now. case-study and interview-based research and the quantitative survey conducted of under 1,000 communicators from across industry and geography suggest that video is an increasingly hot topic at this point in time; 66.4% of the communicators surveyed reported that they regularly or on an ‘ad hoc’ basis use video to support internal comms. Video as an internal medium has evolved significantly from that point, thanks to the growing ease with which organizations can deliver video content online. This rise in popularity is perhaps also influenced by the external resurgence of video and new opportunities to communicate on a global level easily. Data shared by that YouTube shows that over 24 hours of video is downlo

From inbound marketing to outbound marketing. How to turn organizational capital into an organic promoter. The discourse on intra-organizational communication is already asleep. Companies already understand that employees are more involved in what is happening in the organization and are more committed to the organization and are more productive. But there is still a gap in Ben's marketing efforts to reach a client and a dialogue with him. What about becoming an ambassador? Organic promoter? When most companies' resources are directed to customer engagement, how many of them miss the real-time conversation? We follow the customer at all possible digital nodes, use sophisticated content and social networking tools, but what really happens when the customer reaches us? And how do we really increase our income and/or increase brand equity? In my opinion, this is the importance of intra-organizational communication. The combination of external marketing eff