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How to use Cognitive Psychology in our marketing massaging

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The NLP Communication Model explains to us marketers how potential customers take information from the outside world into our neurology and how that, in turn, affects our thoughts, feelings, and behaviors. In the customer engagement era, would it be helpful to you? The NLP Communication Model, developed by Tad James & Wyatt Woodsmall (1988) from the work of Richard Bandler & John Grinder (1975), is one of the key structures in  Neuro-Linguistic Programming (NLP)  – though it draws heavily on concepts in Cogniti ve Psychology and the ground-breaking work of linguistic analysts Alfred Korzybski (1933) and Naom Chomsky (1964).  As human beings, we’re constantly taking in information through our five senses and processing it at an average rate of about 4 million bits of information per second. A vast majority of this information absorption and assimilation takes place unconsciously. Consciously trying to process all this information might be fun, but it certainly w

Using the LAB Modal language in the marketing message

How to understand and motivate the client by using the LAB Modal language in the marketing message The marketing message is very important. In essence, it is the literal translation of the marketing strategy, and it has the power to lift or topple the campaign and even the product. Bezeq chose the right marketing message against the competition in the Israeli communications market, "the best at home", and at the same time, processed its product portfolio with home-based products - wireless, smart home, cloud services, and more. Not for nothing, Bezeq is focused on bringing products and solutions to the market that reinforce this message. The last of them was collaborating with the "Evrit" application and Bezeq's cloud services, and the television commercial for cooperation took place where access to the network was limited. The marketing message realizes the marketing strategy of the product and calls the consumer the final action. This is not an ea