it's all about growth marketing

whether you need to build a narrative, product marketing title, or something else,  you need the 4MAT Whenever I talk to one of my colleagues, marketers, about building the story or message for a product or company, the question always arises - how to start ? Building a narrative is never a simple task. Even the best storyteller would say that. The question always arises - how do I translate this message into the market. How do I make the story accurate, so that the target audience understands it, and gets excited about it? There is no simple or uniform formula to build the story the narrative. After writing hundreds of marketing articles, value propositions, product positioning, and messages for companies I worked for. I can tell you honestly, this is definitely something that isn’t structured or easy. A few years ago, I came across an interesting model of how to build a lecture structure using NLP the approach, which I think was a good way to start. So, here's th

Today marketing is known as an advanced blend of strategy and technology, however, it hasn’t always been this way. The history of marketing as we know it began with the humble beginnings of simply trying to sell goods and services . Attempts to accomplish this may be as old as civilization itself. Some believe it started with trying to presents goods in a certain way for trading. The effort to develop persuasive communications for selling goods and services has been around since ancient times. This activity may not have been recognized as marketing then, but it was a developing idea . Concept of Marketing The idea of marketing as it is understood in the modern era began during the time of the Industrial Revolution. This period spanned the late 18th century and lasted long into the 19th century. It was a time of rapid social change motivated by innovations in the scientific and technological industries . It was during the Industrial Revolution that purchasing goods began to

Marketers feel like they have to try everything and stay ahead of all the trends. Here are some answers for 2020 The world of marketing continues to evolve every year, and 2019 was no different. But with more marketing channels comes more confusion about where to invest limited budgets for the greatest return. Even as digital channels like social media and search engine optimization (SEO) continue to grow, “old-school” channels like direct mail and email still thrive because they still deliver results. Twenty-two marketing experts and practitioners recently responded to a survey about what to expect in marketing for 2020. Interestingly, when asked which marketing channel was used most in their business during 2019, nearly two-thirds said social media. In fact, no other marketing channel got more than one vote except for email, which only received three votes. In 2020, though, marketers expect to branch out. At least half of the respondents indicated that they expect to use

Since In ancient times, there were manufacturers who were known from others, especially artists and craftsmen, who manufactured expensive products for the rich population. The wealthy nobles might have paid a lot of money for the furniture of a certain carpenter, or for a sword of a certain volume. However, throughout much of human history, until the end of the feudal period in Europe, households used the autarkic economy method and most of the products were produced privately by those who also consumed them. Thus, many households will produce food and sew clothes. The goods sold in the markets were also mostly sold in bulk, and the name of the farmer or craftsman who produced them was unknown . In the 19th century, industrialization began, which greatly reduced domestic production, and produced packaged products that were mass-produced. Manufacturers began to use captioning and decoration on the packaging to persuade consumers to purchase the products. Advertising in its modern s

The NLP Communication Model explains to us marketers how potential customers take information from the outside world into our neurology and how that, in turn, affects our thoughts, feelings, and behaviors. In the customer engagement era, would it be helpful to you? The NLP Communication Model, developed by Tad James & Wyatt Woodsmall (1988) from the work of Richard Bandler & John Grinder (1975), is one of the key structures in  Neuro-Linguistic Programming (NLP)  – though it draws heavily on concepts in Cogniti ve Psychology and the ground-breaking work of linguistic analysts Alfred Korzybski (1933) and Naom Chomsky (1964).  As human beings, we’re constantly taking in information through our five senses and processing it at an average rate of about 4 million bits of information per second. A vast majority of this information absorption and assimilation takes place unconsciously. Consciously trying to process all this information might be fun, but it certainly w

"Small signs can indicate the appearance of big things" (Zigmond Freud).  How can we implement hard data to effective marketing actions? I began my career as a marketing analyst at Visa. There I analyzed the core data of customer behavior within retail as well as market trends in various industries. Demographic, geographic, business transactions, etc.  Businesses who were clearing their transaction by Visa had benefited tremendously from this service and elevated their business with this valuable information. Today we are analyzing customer behavior throughout his/her journey within Digital assets. His/her preference and Digital geography. We follow him/her around the network, offering him/her our products/services. Using endless technologies - Google analytics, Outbrain, Taboola, and much more. But is it enough? In a world of personalized marketing, is learning the customer preference online is enough?  Is follow customer footprint online is enough

A digital marketing strategy is a series of actions that will help you achieve the company's goals using online marketing. Therefore, building an effective digital strategy doesn’t need to be difficult. In simple terms, a strategy is just a plan of action to achieve the desired goal or multiple goals. For example, the overarching goal might be to generate 25% more leads via your website this year than you drove last year. This approach to strategy results in a plan or in the digital world a roadmap. Digital strategy is not an IT strategy and requires a different approach. Digital technology has been roiling markets and disrupting companies for more than two decades, but despite that lengthy history, incumbents are still struggling to enact and deliver on digital transformations. The challenges The first challenge is disruption; digitization is enabling new, disruptive models that aggressively compete with legacy models, putting material pressure on incumbents’ rev

סקירה של מהלכי הטרנספורמציה הדיגיטלית של חברת שופרסל   הרבה נאמר, נכתב ומוחזר על טרנספורמציה דיגיטלית בשוק. על הצורך של ארגונים לשנות את עצמם מהיסוד, ולהציע ללקוחות שלהם את השירותים והמוצרים שלהם ברמה טכנולוגית מתקדמת ובאופן דיגיטלי.  באופן מפתיע, דווקא המגזר הפיננסי השמרני היה ראשון לאמץ את הטרנספורמציה הדיגיטאלית ולשנות את הדרך שאנחנו מנהלים את הכסף שלנו. בעיני הטרנספורמציה הדיגיטלית המעניינית היתה דווקא של השופרסל. למה זה מפתיע? כי זה אינו ענף שהייתי מצפה שיעשה שינוי דיגיטלי. אבל אולי בגלל שהתהליך של שופרסל היה מושכל, בעיני הוא פורץ דרך בענף הסופרמרקט. שופרסל החלה את המסע אל הלקוח דרך כרטיס מועדון, כמו כל הרשתות עם בידול מובהק בן מחזיקי כרטיס מועדון לבן מחזיקי כרטיס מועדון אשראי. תוך שהיא לומדת להכיר את צרכי הלקוח. השלב השני היה אתר האינטרנט. אתר שמלכתחילה שאב נתוני צריכה ופחות היה מעוניין בנתוני דמוגרפיה של הלקוח. יש שיאמרו שזו טעות, אני חושבת זה בהלימה להגדרתו של הארגון - ״רשת הקמעונאית הגדולה בישראל״. יחד עם הפרסונליזציה ברמת הסניפים הגאוגרפית, הגיעו לל