it's all about growth marketing

Today marketing is known as an advanced blend of strategy and technology, however, it hasn’t always been this way. The history of marketing as we know it began with the humble beginnings of simply trying to sell goods and services . Attempts to accomplish this may be as old as civilization itself. Some believe it started with trying to presents goods in a certain way for trading. The effort to develop persuasive communications for selling goods and services has been around since ancient times. This activity may not have been recognized as marketing then, but it was a developing idea . Concept of Marketing The idea of marketing as it is understood in the modern era began during the time of the Industrial Revolution. This period spanned the late 18th century and lasted long into the 19th century. It was a time of rapid social change motivated by innovations in the scientific and technological industries . It was during the Industrial Revolution that purchasing goods began to

Successful products require successful product marketing strategies. A strategy which ensures the product meets customers’ needs, position it in the market appropriately and have a plan to get the word out. Most product marketing strategies begin with an idea or concept, then move into various stages of development that can include market testing, setting pricing, training a sales force, and executing the promotion. The product marketing strategy encompasses every department in a corporation from engineering and design to distribution and sales. In fact, according to Media Relations Agency, 80% of new products fail. But why? Well, failure could be due to several factors: Lack of understanding of the market Lack of understanding of the buyer Lack of communication Ineffective product marketing strategy Here are the key elements of a strong product marketing strategy:  Target Market According to Cintell, high-performing companies are 2.3 times more likely to research