Leveraging video as a strategic internal communication
It’s unquestionably true that video is not a new channel for internal communications. And yet, as we’ve spoken to numerous internal comms leaders and their teams over the last months, it’s clearly become a channel that’s experiencing something of a resurgence right now. case-study and interview-based research and the quantitative survey conducted of under 1,000 communicators from across industry and geography suggest that video is an increasingly hot topic at this point in time; 66.4% of the communicators surveyed reported that they regularly or on an ‘ad hoc’ basis use video to support internal comms. Video as an internal medium has evolved significantly from that point, thanks to the growing ease with which organizations can deliver video content online. This rise in popularity is perhaps also influenced by the external resurgence of video and new opportunities to communicate on a global level easily. Data shared by that YouTube shows that over 24 hours of video is downlo