it's all about growth marketing

whether you need to build a narrative, product marketing title, or something else,  you need the 4MAT Whenever I talk to one of my colleagues, marketers, about building the story or message for a product or company, the question always arises - how to start ? Building a narrative is never a simple task. Even the best storyteller would say that. The question always arises - how do I translate this message into the market. How do I make the story accurate, so that the target audience understands it, and gets excited about it? There is no simple or uniform formula to build the story the narrative. After writing hundreds of marketing articles, value propositions, product positioning, and messages for companies I worked for. I can tell you honestly, this is definitely something that isn’t structured or easy. A few years ago, I came across an interesting model of how to build a lecture structure using NLP the approach, which I think was a good way to start. So, here's th

This week's Mobileye deal is a great achievement, which most startups aiming for. Surprisingly this deal didn’t leave the owner to rest – they are already asking – what is the next step. Surly, the startup industry was built by this question. An entrepreneur constantly challenged every technology by asking themselves – what is the next step.  Looking at the startup's lifecycle, I think that this is an imperative question to A round stage. Succeeding A round is an entrepreneur's bootstraps into the marketplace. At this point, it's all about scale, making growth, getting customers, and building the marketing infrastructure and not just the product.  What is the next step? Where is the right customer local or abroad? What need does the product answer? How to compete with corporate over on qualified engineers?  Etc. in the past month, I have attended meetups, and I set down and asked some entrepreneurs, from various fields, brainstorming on the most important el