it's all about growth marketing

Building a marketing message for a product or company is a challenge. Dr. Milton Erickson had an idea about it Our challenge, marketers, is to build an accurate, sharp message that engages with the target audience. There are so many messages we create. the company's messaging product’s messaging, value proposition, company’s message to the employees, communication message, promotional messages.   and the list goes on But how can we create a message that is so sharp and creates curiosity, a call to action, and engages with the target audience? It's a challenging task . One of the interesting models, I have been exposed to during my career is the Ericsson model. Named after Dr. Milton Erickson. Erickson became known in the world of therapy, as the new approach to hypnosis . Which means, he believed in storytelling to make a change . This model is based on neurological studies of left and right hemisphere brain functions . The left hemisphere processes information

Knowing how the mind processes information and images can help marketers build the right message. In the movie  Groundhog Day,  Bill Murray’s character, Phil, must repeatedly face Ned, an obnoxious man attempting to sell him life insurance. Ned is so obtuse (although perhaps deliberately so) that he seems utterly oblivious to the fact that Phil has no wish to talk to him. Arguably, most people are not as dense as Ned is, but some are certainly more skilled than others at reading non-verbal cues. This skill is valuable in any area of life but is especially valuable for those involved in marketing. Because one of its main focuses is on communication, training in Neuro-Linguistic Programming, or NLP, is something that can help marketers increase their level of rapport with their customers. By studying NLP, you can learn “principles that turn you into a more powerful, confident and flexible communicator.” What Is NLP? Neuro-Linguistic Programming is a discipline that analyz

Marketers feel like they have to try everything and stay ahead of all the trends. Here are some answers for 2020 The world of marketing continues to evolve every year, and 2019 was no different. But with more marketing channels comes more confusion about where to invest limited budgets for the greatest return. Even as digital channels like social media and search engine optimization (SEO) continue to grow, “old-school” channels like direct mail and email still thrive because they still deliver results. Twenty-two marketing experts and practitioners recently responded to a survey about what to expect in marketing for 2020. Interestingly, when asked which marketing channel was used most in their business during 2019, nearly two-thirds said social media. In fact, no other marketing channel got more than one vote except for email, which only received three votes. In 2020, though, marketers expect to branch out. At least half of the respondents indicated that they expect to use

The NLP Communication Model explains to us marketers how potential customers take information from the outside world into our neurology and how that, in turn, affects our thoughts, feelings, and behaviors. In the customer engagement era, would it be helpful to you? The NLP Communication Model, developed by Tad James & Wyatt Woodsmall (1988) from the work of Richard Bandler & John Grinder (1975), is one of the key structures in  Neuro-Linguistic Programming (NLP)  – though it draws heavily on concepts in Cogniti ve Psychology and the ground-breaking work of linguistic analysts Alfred Korzybski (1933) and Naom Chomsky (1964).  As human beings, we’re constantly taking in information through our five senses and processing it at an average rate of about 4 million bits of information per second. A vast majority of this information absorption and assimilation takes place unconsciously. Consciously trying to process all this information might be fun, but it certainly w