it's all about growth marketing

"Small signs can indicate the appearance of big things" (Zigmond Freud).  How can we implement hard data to effective marketing actions? I began my career as a marketing analyst at Visa. There I analyzed the core data of customer behavior within retail as well as market trends in various industries. Demographic, geographic, business transactions, etc.  Businesses who were clearing their transaction by Visa had benefited tremendously from this service and elevated their business with this valuable information. Today we are analyzing customer behavior throughout his/her journey within Digital assets. His/her preference and Digital geography. We follow him/her around the network, offering him/her our products/services. Using endless technologies - Google analytics, Outbrain, Taboola, and much more. But is it enough? In a world of personalized marketing, is learning the customer preference online is enough?  Is follow customer footprint online is enough

Customer engagement is the emotional connection between a customer and a brand. Highly engaged customers buy more, promote more, and demonstrate more loyalty. Providing a high-quality customer experience is an important component of your customer engagement strategy. Marketers now need to provide real-time, personalized experiences that reach customers just as they need them. Businesses need to provide an unbroken and highly relevant conversation across channels, responding to and even anticipating customers’ ever-evolving needs. In today’s terms, this is known as “customer engagement,” and it can take many forms. It’s the promotion that pops up when a customer passes a store selling a product he’s likely to want at that particular time. It’s the mobile alert on exactly when an order will be delivered. In other words, it’s about providing customer engagements that are relevant, convenient, responsive, and reliable. Here are seven customer engagement strategies that can

Internet Video Traffic will be over 80% of all consumer internet traffic in 4 yrs. do you want a piece of this pai ? If you’ve been following digital marketing trends, it’s no surprise that video is shifting and shaping the world of marketing more than ever in 2017 . And if there’s anything to take away from 2016, it’s that video is no longer an option for marketers — it’s a vital part of any content strategy that wants to taste success. How common is it to see someone deeply engrossed in a video on their mobile device? In just a few years, it will take an individual more than 5 million years to watch the amount of video that will cross global IP networks each month. Every second, a million minutes or almost 17,000 hours of video content will cross the network by 2021, according to Cisco. Well, why? Why is video marketing is a favorable and effective choice?   An article published by Prof.  Albert Mehrabian in 1967 about nonverbal communication showed that only 7%