Using the LAB Modal language in the marketing message
How to understand and motivate the client by using the LAB Modal language in the marketing message The marketing message is very important. In essence, it is the literal translation of the marketing strategy, and it has the power to lift or topple the campaign and even the product. Bezeq chose the right marketing message against the competition in the Israeli communications market, "the best at home", and at the same time, processed its product portfolio with home-based products - wireless, smart home, cloud services, and more. Not for nothing, Bezeq is focused on bringing products and solutions to the market that reinforce this message. The last of them was collaborating with the "Evrit" application and Bezeq's cloud services, and the television commercial for cooperation took place where access to the network was limited. The marketing message realizes the marketing strategy of the product and calls the consumer the final action. This is not an ea