it's all about growth marketing

  How can a company prepare for and react to changes in the market ? Understanding the environment is essential from the external point of view, to better prepare for operational business. However, understanding what it is exactly that the company does, how it’s going to do it, and where do they want to be in the future are questions that can make or break the company.   Company strategy planning requires you at some point to answer the question of “what is your mission and vision?” The two serve the purpose of acquiring the result you intend to obtain. So, what’s the difference, and is there a difference? Bringing meaning to these definitions assist companies to build a strategy that will answer the demand of the everchanging market.   In this writing, we will go through the basic concepts of mission and vision and bring examples for them. Then we will look at the influence that the market demand has on a company, the effects of the changes in the market that can lead a compan

own the narrative, which is the truth COVID19 is here to stay with us. But 7 months after the first outbreak, is a great opportunity to examine which strategies worked. not health or economic ones, but rather the communication strategy. The sharpest leader in the world during the COVID19 was, by far,  Angela Merkel. Not only in her excellent management during the biggest health and economic crisis, but especially in the way she chose to communicate. Angela bravely faced 83 million Germans and chose a communication of transparency. Just like Winston Churchill in World War II. He promised “blood sweat and tears” and she determined that 60% of the population would be infected with the virus. She didn’t reflect the reality only to her citizens, internally. Unconsciously, or not, she reflected it externally, to world leaders, of what was about to happen and suggested them to manage the narrative as transparent as she did. This is really a challenge for every company, the question of how to