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How to develop your storytelling skills to elevate your brand and connect to your audience Storytelling is the process of using fact and narrative to communicate something to your audience. Some stories are factual, and some are embellished or improvised to better explain the core message. Storytelling is an incredibly valuable tool for you to add to your proverbial marketing tool belt. That’s why we’ve compiled this guide, to help you discover and master storytelling and weave gorgeous, compelling tales for your audience. The Storytelling Process storytelling is an art. Like art, storytelling requires creativity, vision, and skill. It also requires practice. Painters, sculptors, sketch artists, and potters all follow their own creative processes when producing their art. It helps them know where to start, how to develop their vision, and how to perfect their practice over time. The same goes for storytelling … especially for businesses writing stories. Why is this p