it's all about growth marketing

  Nike reported last week of an amazing recovery despite covid-19. the stock has jumped 12% and digital sales have risen 82%. Today Nike is one of the leading brands in the world. Phil Knight created Nike from scratch, embarking on a crazy entrepreneurial roller coaster journey. He started selling shoes behind his car, and today many sports icons proudly wear them. Not to mention the 10 million people around the world who bought his shoes .   In his book, Shoe Dog, Phil Knight tells about the lessons he learned in his entrepreneurial life : 1.       Get started before you are ready. When Phil graduated from college, Adidas and Puma were already huge companies and Nike was just a crazy idea in his mind. He saw that Japanese cars became very popular in America, and his idea was that Japanese shoes could also be very popular in America. Then, on his vacation, he stopped in Japan. When he barely graduated from college, he entered a Japanese company and sat down in the conference room

  In times of crisis, it may be hard for us marketers to know where to begin. In the last six months and more, people have shifted into protection mode, focused on themselves, their families, their employees, their customers, and their communities. Social media has reflected it, with pleas for fellow citizens to follow government safety guidelines. People have crossed partisan lines to build bridges within their neighborhoods and communities and unify against an invisible force .   With social distancing keeping many people at home, we’re also seeing major shifts in behavioral trends. Consumers are seeking more in the way of escapism and entertainment — downloading gaming apps, spending even more time on social media, and streaming more movies and scripted programming. And between remote working arrangements and live-streamed workout classes, college lectures, and social engagements, we are testing the bandwidth of our homes in a largely pre-5G world . Meanwhile, the need for phy