it's all about growth marketing

A digital marketing strategy is a series of actions that will help you achieve the company's goals using online marketing. Therefore, building an effective digital strategy doesn’t need to be difficult. In simple terms, a strategy is just a plan of action to achieve the desired goal or multiple goals. For example, the overarching goal might be to generate 25% more leads via your website this year than you drove last year. This approach to strategy results in a plan or in the digital world a roadmap. Digital strategy is not an IT strategy and requires a different approach. Digital technology has been roiling markets and disrupting companies for more than two decades, but despite that lengthy history, incumbents are still struggling to enact and deliver on digital transformations. The challenges The first challenge is disruption; digitization is enabling new, disruptive models that aggressively compete with legacy models, putting material pressure on incumbents’ rev

Customer engagement is the emotional connection between a customer and a brand. Highly engaged customers buy more, promote more, and demonstrate more loyalty. Providing a high-quality customer experience is an important component of your customer engagement strategy. Marketers now need to provide real-time, personalized experiences that reach customers just as they need them. Businesses need to provide an unbroken and highly relevant conversation across channels, responding to and even anticipating customers’ ever-evolving needs. In today’s terms, this is known as “customer engagement,” and it can take many forms. It’s the promotion that pops up when a customer passes a store selling a product he’s likely to want at that particular time. It’s the mobile alert on exactly when an order will be delivered. In other words, it’s about providing customer engagements that are relevant, convenient, responsive, and reliable. Here are seven customer engagement strategies that can

Internet Video Traffic will be over 80% of all consumer internet traffic in 4 yrs. do you want a piece of this pai ? If you’ve been following digital marketing trends, it’s no surprise that video is shifting and shaping the world of marketing more than ever in 2017 . And if there’s anything to take away from 2016, it’s that video is no longer an option for marketers — it’s a vital part of any content strategy that wants to taste success. How common is it to see someone deeply engrossed in a video on their mobile device? In just a few years, it will take an individual more than 5 million years to watch the amount of video that will cross global IP networks each month. Every second, a million minutes or almost 17,000 hours of video content will cross the network by 2021, according to Cisco. Well, why? Why is video marketing is a favorable and effective choice?   An article published by Prof.  Albert Mehrabian in 1967 about nonverbal communication showed that only 7%

As marketers, we should be changing the mantra from ‘always be closing’ to ‘always be helping’ - JONATHAN LISTER The marketing mix and the Four P’s (product, placement, price, promotion), had been circulating in the marketing and advertising worlds for over a decade. Its influence has spurned multiple theoretical offshoots, including Lauterborn’s Four C’s (consumer, cost, communication, convenience) and Shimizu’s Four C’s (commodity, cost, communication, channel). As traditional marketing has given way to (and merged with) digital marketing, many people dismiss the Four P’s as irrelevant, outdated, fit for the antiquated consumer but not the modern one. Let’s dive into how each P can be applied to marketing in the digital age. Product = Presentation This first P in the 4 P’s equation is your product. Before you can determine price, choose promotion or find a placement, you have to have a product that has potential. The modern consumer

סקירה של מהלכי הטרנספורמציה הדיגיטלית של חברת שופרסל   הרבה נאמר, נכתב ומוחזר על טרנספורמציה דיגיטלית בשוק. על הצורך של ארגונים לשנות את עצמם מהיסוד, ולהציע ללקוחות שלהם את השירותים והמוצרים שלהם ברמה טכנולוגית מתקדמת ובאופן דיגיטלי.  באופן מפתיע, דווקא המגזר הפיננסי השמרני היה ראשון לאמץ את הטרנספורמציה הדיגיטאלית ולשנות את הדרך שאנחנו מנהלים את הכסף שלנו. בעיני הטרנספורמציה הדיגיטלית המעניינית היתה דווקא של השופרסל. למה זה מפתיע? כי זה אינו ענף שהייתי מצפה שיעשה שינוי דיגיטלי. אבל אולי בגלל שהתהליך של שופרסל היה מושכל, בעיני הוא פורץ דרך בענף הסופרמרקט. שופרסל החלה את המסע אל הלקוח דרך כרטיס מועדון, כמו כל הרשתות עם בידול מובהק בן מחזיקי כרטיס מועדון לבן מחזיקי כרטיס מועדון אשראי. תוך שהיא לומדת להכיר את צרכי הלקוח. השלב השני היה אתר האינטרנט. אתר שמלכתחילה שאב נתוני צריכה ופחות היה מעוניין בנתוני דמוגרפיה של הלקוח. יש שיאמרו שזו טעות, אני חושבת זה בהלימה להגדרתו של הארגון - ״רשת הקמעונאית הגדולה בישראל״. יחד עם הפרסונליזציה ברמת הסניפים הגאוגרפית, הגיעו לל

From inbound marketing to outbound marketing. How to turn organizational capital into an organic promoter. The discourse on intra-organizational communication is already asleep. Companies already understand that employees are more involved in what is happening in the organization and are more committed to the organization and are more productive. But there is still a gap in Ben's marketing efforts to reach a client and a dialogue with him. What about becoming an ambassador? Organic promoter? When most companies' resources are directed to customer engagement, how many of them miss the real-time conversation? We follow the customer at all possible digital nodes, use sophisticated content and social networking tools, but what really happens when the customer reaches us? And how do we really increase our income and/or increase brand equity? In my opinion, this is the importance of intra-organizational communication. The combination of external marketing eff