it's all about growth marketing

How to develop your storytelling skills to elevate your brand and connect to your audience Storytelling is the process of using fact and narrative to communicate something to your audience. Some stories are factual, and some are embellished or improvised to better explain the core message. Storytelling is an incredibly valuable tool for you to add to your proverbial marketing tool belt. That’s why we’ve compiled this guide, to help you discover and master storytelling and weave gorgeous, compelling tales for your audience. The Storytelling Process storytelling is an art. Like art, storytelling requires creativity, vision, and skill. It also requires practice. Painters, sculptors, sketch artists, and potters all follow their own creative processes when producing their art. It helps them know where to start, how to develop their vision, and how to perfect their practice over time. The same goes for storytelling … especially for businesses writing stories. Why is this p

Successful products require successful product marketing strategies. A strategy which ensures the product meets customers’ needs, position it in the market appropriately and have a plan to get the word out. Most product marketing strategies begin with an idea or concept, then move into various stages of development that can include market testing, setting pricing, training a sales force, and executing the promotion. The product marketing strategy encompasses every department in a corporation from engineering and design to distribution and sales. In fact, according to Media Relations Agency, 80% of new products fail. But why? Well, failure could be due to several factors: Lack of understanding of the market Lack of understanding of the buyer Lack of communication Ineffective product marketing strategy Here are the key elements of a strong product marketing strategy:  Target Market According to Cintell, high-performing companies are 2.3 times more likely to research

Step 1: situation analysis Make the situation analysis a succinct overview of the company’s strengths, weaknesses, opportunities, and threats. Strengths and weaknesses refer to characteristics that exist within the business, while opportunities and threats refer to outside factors. To determine the company’s strengths, consider the ways that its products are superior to others, or if the service is more comprehensive, for example. What do you offer that gives the business a competitive advantage? Weaknesses, on the other hand, can be anything from operating in a highly saturated market to a lack of experienced staff members. Next, describe any external opportunities that can capitalize on, such as an expanding market for the product. Don’t forget to include any external threats to the company’s ability to gain market share so that succeeding sections of the plan can detail the ways you’ll overcome those threats. Positioning the product involves two steps. First, analyzing

Workforce demographics are changing. Each successive generation from Gen X onward has been more and more discerning about how their employers talk and listen to them. They have less time for office politics and they demand increased collaboration, transparency, and feedback. They're working differently, and they require tools that can set them up for success in this new environment, where internal communication plays a greater role than ever before in aligning people behind common goals. Here are seven reasons why internal communications is a key business function and are more important than ever before. 1. The Drive for Purpose As kids, we would ask our parents the question “Why?” at least 250 times a day. And it seems not much has changed in that department. The quest for a sense of reason and purpose has stayed with us into adulthood. This certainly applies to our working lives. As employees, we want to understand our goals, know the plans for getting there, and

The psychology of costumer engagement, how to the costumer make his decision, whether is a B2B or a B2C – we have a sequence The latest scientific research shows us that we have three brains. We have complex, adaptive and fully functional neural networks or 'brains' in our heart, your gut and your head.  Latest neuroscience findings about our multiple brains (head, heart and gut brains) teach us that by increasing intuitive abilities we can immediately generating wiser decision-making in our daily life. These are very interesting finding. It means that there is no one dimension where we make our decision.   Let's review it within the marketing arena. The art of massaging was discover by Prof.  Albert Mehrabian in 1967 about nonverbal communication showed that only 7% of all the information a person produces from a conversation comes from words, while 38% of the information comes from the tone of the speech, 55% of the body language. This claim was later publis