it's all about growth marketing

Psychology is the study of human behavior, and there are very few jobs in the world that don’t have to do with human behavior. In no field is the overlap between psychological theories and real-world applications more apparent than marketing. The aim of marketing is to influence human behavior, and you can’t begin to do that if you don’t understand how humans behave. Here are six landmark experiments that reveal key insights about human behavior and the psychology of marketing. 1. Regan’s Reciprocity Experiment In 1971, Professor Dennis Regan at Cornell University demonstrated the power of the reciprocity principle in what was ostensibly an “art appreciation experiment.” In the experiment, subjects were asked to rate paintings with a partner, who was in reality a research assistant. So what does this experiment tell us about marketing? If you provide something of value to your customers or your website visitors, they will be far more likely to provide you with their busine...

Since In ancient times, there were manufacturers who were known from others, especially artists and craftsmen, who manufactured expensive products for the rich population. The wealthy nobles might have paid a lot of money for the furniture of a certain carpenter, or for a sword of a certain volume. However, throughout much of human history, until the end of the feudal period in Europe, households used the autarkic economy method and most of the products were produced privately by those who also consumed them. Thus, many households will produce food and sew clothes. The goods sold in the markets were also mostly sold in bulk, and the name of the farmer or craftsman who produced them was unknown . In the 19th century, industrialization began, which greatly reduced domestic production, and produced packaged products that were mass-produced. Manufacturers began to use captioning and decoration on the packaging to persuade consumers to purchase the products. Advertising in its modern s...