The phycology behind video marketing

Internet Video Traffic will be over 80% of all consumer internet traffic in 4 yrs. do you want a piece of this pai?

If you’ve been following digital marketing trends, it’s no surprise that video is shifting and shaping the world of marketing more than ever in 2017.

And if there’s anything to take away from 2016, it’s that video is no longer an option for marketers — it’s a vital part of any content strategy that wants to taste success.

How common is it to see someone deeply engrossed in a video on their mobile device? In just a few years, it will take an individual more than 5 million years to watch the amount of video that will cross global IP networks each month. Every second, a million minutes or almost 17,000 hours of video content will cross the network by 2021, according to Cisco.

Well, why? Why is video marketing is a favorable and effective choice?  

An article published by Prof.  Albert Mehrabian in 1967 about nonverbal communication showed that only 7% of all the information a person produces from a conversation comes from words, while 38% of the information comes from the tone of the speech, 55% of the body language. This claim was later published as "Rule 55-38-7."

By examining emotional information to outer massage Mehrabian and his colleges determine that we are making conscious and unconscious decisions, relay on the how the message is being carried out, rather than the massage itself.  

Can you say why one video is more appealing to you than another? It's all in the how – is the music of the video in line with the massage, the colors, how communicative the presenter in the video where, his body language, well you get the picture - sort of speech.

So next time you are uploading a video, focus on how you present the massage and push the upload button.