it's all about growth marketing

Step 1: situation analysis Make the situation analysis a succinct overview of the company’s strengths, weaknesses, opportunities, and threats. Strengths and weaknesses refer to characteristics that exist within the business, while opportunities and threats refer to outside factors. To determine the company’s strengths, consider the ways that its products are superior to others, or if the service is more comprehensive, for example. What do you offer that gives the business a competitive advantage? Weaknesses, on the other hand, can be anything from operating in a highly saturated market to a lack of experienced staff members. Next, describe any external opportunities that can capitalize on, such as an expanding market for the product. Don’t forget to include any external threats to the company’s ability to gain market share so that succeeding sections of the plan can detail the ways you’ll overcome those threats. Positioning the product involves two steps. First, analyzing...

Workforce demographics are changing. Each successive generation from Gen X onward has been more and more discerning about how their employers talk and listen to them. They have less time for office politics and they demand increased collaboration, transparency, and feedback. They're working differently, and they require tools that can set them up for success in this new environment, where internal communication plays a greater role than ever before in aligning people behind common goals. Here are seven reasons why internal communications is a key business function and are more important than ever before. 1. The Drive for Purpose As kids, we would ask our parents the question “Why?” at least 250 times a day. And it seems not much has changed in that department. The quest for a sense of reason and purpose has stayed with us into adulthood. This certainly applies to our working lives. As employees, we want to understand our goals, know the plans for getting there, and ...

The psychology of costumer engagement, how to the costumer make his decision, whether is a B2B or a B2C – we have a sequence The latest scientific research shows us that we have three brains. We have complex, adaptive and fully functional neural networks or 'brains' in our heart, your gut and your head.  Latest neuroscience findings about our multiple brains (head, heart and gut brains) teach us that by increasing intuitive abilities we can immediately generating wiser decision-making in our daily life. These are very interesting finding. It means that there is no one dimension where we make our decision.   Let's review it within the marketing arena. The art of massaging was discover by Prof.  Albert Mehrabian in 1967 about nonverbal communication showed that only 7% of all the information a person produces from a conversation comes from words, while 38% of the information comes from the tone of the speech, 55% of the body language. This claim was later publ...

Psychology is the study of human behavior, and there are very few jobs in the world that don’t have to do with human behavior. In no field is the overlap between psychological theories and real-world applications more apparent than marketing. The aim of marketing is to influence human behavior, and you can’t begin to do that if you don’t understand how humans behave. Here are six landmark experiments that reveal key insights about human behavior and the psychology of marketing. 1. Regan’s Reciprocity Experiment In 1971, Professor Dennis Regan at Cornell University demonstrated the power of the reciprocity principle in what was ostensibly an “art appreciation experiment.” In the experiment, subjects were asked to rate paintings with a partner, who was in reality a research assistant. So what does this experiment tell us about marketing? If you provide something of value to your customers or your website visitors, they will be far more likely to provide you with their busine...

Since In ancient times, there were manufacturers who were known from others, especially artists and craftsmen, who manufactured expensive products for the rich population. The wealthy nobles might have paid a lot of money for the furniture of a certain carpenter, or for a sword of a certain volume. However, throughout much of human history, until the end of the feudal period in Europe, households used the autarkic economy method and most of the products were produced privately by those who also consumed them. Thus, many households will produce food and sew clothes. The goods sold in the markets were also mostly sold in bulk, and the name of the farmer or craftsman who produced them was unknown . In the 19th century, industrialization began, which greatly reduced domestic production, and produced packaged products that were mass-produced. Manufacturers began to use captioning and decoration on the packaging to persuade consumers to purchase the products. Advertising in its modern s...