it's all about growth marketing

  The next generation of cellular is here now. 5 G promises to be an even bigger game-changer and the advances in technology that it promises will require marketers to be ready to take advantage of what it brings to the table .   Greater Speed With greater speed comes the ability to move more data faster. Faster connections will allow more people to go online from anywhere. More people online mean that markets will grow . As faster speeds bring increased accessibility and more people enter the market, marketers will need to segment their customer data to create a more personalized experience. Consumers today already expect a certain level of personalization .   As 5G allows us to connect and process data faster, we will be able to connect with more people, who we know more about than ever before .   Although the video is already a fast-growing segment of digital marketing, the faster speed of 5G will take video marketing to the next level. Theoretically, with 5G it

  Nike reported last week of an amazing recovery despite covid-19. the stock has jumped 12% and digital sales have risen 82%. Today Nike is one of the leading brands in the world. Phil Knight created Nike from scratch, embarking on a crazy entrepreneurial roller coaster journey. He started selling shoes behind his car, and today many sports icons proudly wear them. Not to mention the 10 million people around the world who bought his shoes .   In his book, Shoe Dog, Phil Knight tells about the lessons he learned in his entrepreneurial life : 1.       Get started before you are ready. When Phil graduated from college, Adidas and Puma were already huge companies and Nike was just a crazy idea in his mind. He saw that Japanese cars became very popular in America, and his idea was that Japanese shoes could also be very popular in America. Then, on his vacation, he stopped in Japan. When he barely graduated from college, he entered a Japanese company and sat down in the conference room

  In times of crisis, it may be hard for us marketers to know where to begin. In the last six months and more, people have shifted into protection mode, focused on themselves, their families, their employees, their customers, and their communities. Social media has reflected it, with pleas for fellow citizens to follow government safety guidelines. People have crossed partisan lines to build bridges within their neighborhoods and communities and unify against an invisible force .   With social distancing keeping many people at home, we’re also seeing major shifts in behavioral trends. Consumers are seeking more in the way of escapism and entertainment — downloading gaming apps, spending even more time on social media, and streaming more movies and scripted programming. And between remote working arrangements and live-streamed workout classes, college lectures, and social engagements, we are testing the bandwidth of our homes in a largely pre-5G world . Meanwhile, the need for phy

  How can a company prepare for and react to changes in the market ? Understanding the environment is essential from the external point of view, to better prepare for operational business. However, understanding what it is exactly that the company does, how it’s going to do it, and where do they want to be in the future are questions that can make or break the company.   Company strategy planning requires you at some point to answer the question of “what is your mission and vision?” The two serve the purpose of acquiring the result you intend to obtain. So, what’s the difference, and is there a difference? Bringing meaning to these definitions assist companies to build a strategy that will answer the demand of the everchanging market.   In this writing, we will go through the basic concepts of mission and vision and bring examples for them. Then we will look at the influence that the market demand has on a company, the effects of the changes in the market that can lead a compan

own the narrative, which is the truth COVID19 is here to stay with us. But 7 months after the first outbreak, is a great opportunity to examine which strategies worked. not health or economic ones, but rather the communication strategy. The sharpest leader in the world during the COVID19 was, by far,  Angela Merkel. Not only in her excellent management during the biggest health and economic crisis, but especially in the way she chose to communicate. Angela bravely faced 83 million Germans and chose a communication of transparency. Just like Winston Churchill in World War II. He promised “blood sweat and tears” and she determined that 60% of the population would be infected with the virus. She didn’t reflect the reality only to her citizens, internally. Unconsciously, or not, she reflected it externally, to world leaders, of what was about to happen and suggested them to manage the narrative as transparent as she did. This is really a challenge for every company, the question of how to

Building a marketing message for a product or company is a challenge. Dr. Milton Erickson had an idea about it Our challenge, marketers, is to build an accurate, sharp message that engages with the target audience. There are so many messages we create. the company's messaging product’s messaging, value proposition, company’s message to the employees, communication message, promotional messages.   and the list goes on But how can we create a message that is so sharp and creates curiosity, a call to action, and engages with the target audience? It's a challenging task . One of the interesting models, I have been exposed to during my career is the Ericsson model. Named after Dr. Milton Erickson. Erickson became known in the world of therapy, as the new approach to hypnosis . Which means, he believed in storytelling to make a change . This model is based on neurological studies of left and right hemisphere brain functions . The left hemisphere processes information