A different view on buyer persona
We spend a lot of time analyzing raw databases to better understand how our buyer persona is. The truth is this knowledge should be examined periodically since the global market is so dynamic. And, we need to conclude in our assessment the human factor as well. Especially now. The human factor can be viewed by the LAB Profile. The Language and Behavior Profile (LAB Profile) is a way of thinking about people and groups that allows us to notice and respond with just the right influencing language in the product storytelling. It’s tailored to each situation and structured to allow us to understand · how people get motivated · how they process information · how they make decisions. This approach offers us a way to build influencing storytelling to maximize the impact, regardless of the target, channel, or product marketing materials. For example, motivation source. How a person makes his judgment process? Is it internally or externally? This pattern af