it's all about growth marketing

  Introduction In today's rapidly evolving business landscape, traditional methods of scaling and expanding a company have been replaced by innovative strategies that prioritize customer-centric approaches. One such strategy gaining significant traction is product-led growth (PLG). Unlike traditional marketing or sales-led models, PLG leverages the product itself as the main driver of customer acquisition, activation, retention, and expansion. In this blog post, we will explore the concept of product-led growth, its benefits, and how companies can harness its potential to drive sustainable and scalable growth. Understanding Product-Led Growth Product-led growth is a business model that centers around the product, putting it at the heart of every organizational decision and action. The goal is to create a product that not only meets customer needs but also becomes a catalyst for organic growth. Instead of relying heavily on marketing and sales efforts, companies employing a PLG stra

  Product marketing offers several immediate benefits, including: 1. Increased Product Awareness: Effective product marketing helps create awareness about your product among your target audience. By highlighting its unique features, benefits, and value proposition, you can attract potential customers and generate interest. 2. Customer Engagement: Product marketing aims to engage customers by effectively communicating the value of your product and how it can solve their problems or meet their needs. Engaged customers are more likely to make a purchase and become brand advocates. 3. Competitive Advantage: Through product marketing, you can differentiate your product from competitors. By showcasing its unique selling points, you can position it as superior and gain a competitive edge in the market. 4. Improved Sales: When customers understand the value and benefits of your product, it becomes easier to convert leads into sales. Effective product marketing enables sales teams to have meani

  In the book: Organization Development and Change, published in 2014, Worley & Cumming presented one of the most comprehensive and systematic models for diagnosing organizational effectiveness.   The model relies on two main approaches: The open systems approach and the dependency approach and through it the following can be analyzed and diagnosed: A. The impact of the environment and its interactions with the organization B. The interrelationships and interdependence between the subsystems in the organization, the degree of adequacy between them, the relationships within the subsystems and between them, and the system inputs. Through a work plan that relies on this model, the development of optimal organizational communication will address the talent connectedness to the various existing circuits in the organization and the interface points between them. In my opinion, the more circles in which the talent is present and significant, the greater the talent's sense of belonging

  The Blue Ocean Strategy book launched a revolution in business strategy. After all, which firm would not be operating in uncontested market space, where the competition was irrelevant? Instead of struggling to survive in the bloody shark-infested “Red Oceans” of vicious competition, why not move to the “Blue Oceans” where there was little or no competition ? What inspired is how organizations and individuals that created new frontiers of opportunity and growth. Where success was not about fighting for a bigger slice of an existing, often shrinking pie, but about creating a larger economic pie for all . In the effect, Blue Ocean strategy involves market-creating innovation. It opens up new possibilities that are not available to organizations operating within the existing cost-value structure. It expands the universe as to what is possible, often enabling higher value at a lower cost .     So, what are the key components in successful Blue Ocean implementation Mindset: as i

We spend a lot of time analyzing raw databases to better understand how our buyer persona is. The truth is this knowledge should be examined periodically since the global market is so dynamic. And, we need to conclude in our assessment the human factor as well. Especially now. The human factor can be viewed by the LAB Profile. The Language and Behavior Profile (LAB Profile) is a way of thinking about people and groups that allows us to notice and respond with just the right influencing language in the product storytelling. It’s tailored to each situation and structured to allow us to understand ·         how people get motivated ·         how they process information ·         how they make decisions. This approach offers us a way to build influencing storytelling to maximize the impact, regardless of the target, channel, or product marketing materials. For example, motivation source. How a person makes his judgment process? Is it internally or externally? This pattern af

  The next generation of cellular is here now. 5 G promises to be an even bigger game-changer and the advances in technology that it promises will require marketers to be ready to take advantage of what it brings to the table .   Greater Speed With greater speed comes the ability to move more data faster. Faster connections will allow more people to go online from anywhere. More people online mean that markets will grow . As faster speeds bring increased accessibility and more people enter the market, marketers will need to segment their customer data to create a more personalized experience. Consumers today already expect a certain level of personalization .   As 5G allows us to connect and process data faster, we will be able to connect with more people, who we know more about than ever before .   Although the video is already a fast-growing segment of digital marketing, the faster speed of 5G will take video marketing to the next level. Theoretically, with 5G it

  Nike reported last week of an amazing recovery despite covid-19. the stock has jumped 12% and digital sales have risen 82%. Today Nike is one of the leading brands in the world. Phil Knight created Nike from scratch, embarking on a crazy entrepreneurial roller coaster journey. He started selling shoes behind his car, and today many sports icons proudly wear them. Not to mention the 10 million people around the world who bought his shoes .   In his book, Shoe Dog, Phil Knight tells about the lessons he learned in his entrepreneurial life : 1.       Get started before you are ready. When Phil graduated from college, Adidas and Puma were already huge companies and Nike was just a crazy idea in his mind. He saw that Japanese cars became very popular in America, and his idea was that Japanese shoes could also be very popular in America. Then, on his vacation, he stopped in Japan. When he barely graduated from college, he entered a Japanese company and sat down in the conference room