it's all about growth marketing

The psychology of costumer engagement, how to the costumer make his decision, whether is a B2B or a B2C – we have a sequence The latest scientific research shows us that we have three brains. We have complex, adaptive and fully functional neural networks or 'brains' in our heart, your gut and your head.  Latest neuroscience findings about our multiple brains (head, heart and gut brains) teach us that by increasing intuitive abilities we can immediately generating wiser decision-making in our daily life. These are very interesting finding. It means that there is no one dimension where we make our decision.   Let's review it within the marketing arena. The art of massaging was discover by Prof.  Albert Mehrabian in 1967 about nonverbal communication showed that only 7% of all the information a person produces from a conversation comes from words, while 38% of the information comes from the tone of the speech, 55% of the body language. This claim was later publis

Psychology is the study of human behavior, and there are very few jobs in the world that don’t have to do with human behavior. In no field is the overlap between psychological theories and real-world applications more apparent than marketing. The aim of marketing is to influence human behavior, and you can’t begin to do that if you don’t understand how humans behave. Here are six landmark experiments that reveal key insights about human behavior and the psychology of marketing. 1. Regan’s Reciprocity Experiment In 1971, Professor Dennis Regan at Cornell University demonstrated the power of the reciprocity principle in what was ostensibly an “art appreciation experiment.” In the experiment, subjects were asked to rate paintings with a partner, who was in reality a research assistant. So what does this experiment tell us about marketing? If you provide something of value to your customers or your website visitors, they will be far more likely to provide you with their busine

Since In ancient times, there were manufacturers who were known from others, especially artists and craftsmen, who manufactured expensive products for the rich population. The wealthy nobles might have paid a lot of money for the furniture of a certain carpenter, or for a sword of a certain volume. However, throughout much of human history, until the end of the feudal period in Europe, households used the autarkic economy method and most of the products were produced privately by those who also consumed them. Thus, many households will produce food and sew clothes. The goods sold in the markets were also mostly sold in bulk, and the name of the farmer or craftsman who produced them was unknown . In the 19th century, industrialization began, which greatly reduced domestic production, and produced packaged products that were mass-produced. Manufacturers began to use captioning and decoration on the packaging to persuade consumers to purchase the products. Advertising in its modern s

"Small signs can indicate the appearance of big things" (Zigmond Freud).  How can we implement hard data to effective marketing actions? I began my career as a marketing analyst at Visa. There I analyzed the core data of customer behavior within retail as well as market trends in various industries. Demographic, geographic, business transactions, etc.  Businesses who were clearing their transaction by Visa had benefited tremendously from this service and elevated their business with this valuable information. Today we are analyzing customer behavior throughout his/her journey within Digital assets. His/her preference and Digital geography. We follow him/her around the network, offering him/her our products/services. Using endless technologies - Google analytics, Outbrain, Taboola, and much more. But is it enough? In a world of personalized marketing, is learning the customer preference online is enough?  Is follow customer footprint online is enough

Mediation between business units is a mechanism for resolving professional disputes by agreement. Mediation between business units, which is an efficient and quick solution that does not harm the achievement of business goals, while at the same time significantly increases customer satisfaction. The system is an alternative and familiar from the world of law, in which a neutral party helps the parties to the dispute to reach an agreement in which the parties have a common interest along with differences of opinion. In fact, these companies are often characterized by matrix management or division management, which implies that a customer who purchases products from the company undergoes several processes with the organization before and after the purchase of the product. This situation harms the level of satisfaction of the customer and leads to a series of events that make him a bad ambassador to the organization, and in extreme cases, not rare, to be removed from t

Customer engagement is the emotional connection between a customer and a brand. Highly engaged customers buy more, promote more, and demonstrate more loyalty. Providing a high-quality customer experience is an important component of your customer engagement strategy. Marketers now need to provide real-time, personalized experiences that reach customers just as they need them. Businesses need to provide an unbroken and highly relevant conversation across channels, responding to and even anticipating customers’ ever-evolving needs. In today’s terms, this is known as “customer engagement,” and it can take many forms. It’s the promotion that pops up when a customer passes a store selling a product he’s likely to want at that particular time. It’s the mobile alert on exactly when an order will be delivered. In other words, it’s about providing customer engagements that are relevant, convenient, responsive, and reliable. Here are seven customer engagement strategies that can

Internet Video Traffic will be over 80% of all consumer internet traffic in 4 yrs. do you want a piece of this pai ? If you’ve been following digital marketing trends, it’s no surprise that video is shifting and shaping the world of marketing more than ever in 2017 . And if there’s anything to take away from 2016, it’s that video is no longer an option for marketers — it’s a vital part of any content strategy that wants to taste success. How common is it to see someone deeply engrossed in a video on their mobile device? In just a few years, it will take an individual more than 5 million years to watch the amount of video that will cross global IP networks each month. Every second, a million minutes or almost 17,000 hours of video content will cross the network by 2021, according to Cisco. Well, why? Why is video marketing is a favorable and effective choice?   An article published by Prof.  Albert Mehrabian in 1967 about nonverbal communication showed that only 7%

As marketers, we should be changing the mantra from ‘always be closing’ to ‘always be helping’ - JONATHAN LISTER The marketing mix and the Four P’s (product, placement, price, promotion), had been circulating in the marketing and advertising worlds for over a decade. Its influence has spurned multiple theoretical offshoots, including Lauterborn’s Four C’s (consumer, cost, communication, convenience) and Shimizu’s Four C’s (commodity, cost, communication, channel). As traditional marketing has given way to (and merged with) digital marketing, many people dismiss the Four P’s as irrelevant, outdated, fit for the antiquated consumer but not the modern one. Let’s dive into how each P can be applied to marketing in the digital age. Product = Presentation This first P in the 4 P’s equation is your product. Before you can determine price, choose promotion or find a placement, you have to have a product that has potential. The modern consumer